![]() We always recommend that you add any modules to the codebase with help from a development team that can make sure your code is all properly version controlled. Install the module for your Drupal 7 or 8 website: Īdd your Google Analytics ID into Google Tag ManagerĬonfigure the Google Tag Manager Module on your websiteĭisable the Google Analytics Module (tracking may not work right otherwise) The basic information you need goes like this:Ĭreate a Google Tag Manager Account and Container There is a short and long explanation of how to do this, and we’ll give you both. How To Set Up Google Tag Manager On Your Website It means customers are getting the most out of their contracts with us, and not adding unnecessary overhead on the products they choose to augment the website. We’ve seen this lead to a great separation of responsibilities, where our development teams can focus on what they do best - maintaining the Content Management System - while empowering website owners to own the integration points between the website and their partnerships with other services that do what they do best. Marketing automation tools that help track potential leads Social media integration, such as LinkedIn tracking Some practical examples include:Ĭookie acceptance banners provided by third party sites (very useful when GDPR compliance deadlines were looming)Ĭhat applications that overlay the site and provide They can add these scripts within the Tag Manager console and publish them independently all in a single day if needed. With Tag Manager, site owners have the ability to add integrations with other services onto their website without any custom code from the development team. Depending on how many other priority items managers had stacked up for sprints, it could take several weeks to get these simple tags out to the production site. In the past, additional JavaScript tags needed to be added into a website’s codebase one by one with help from a development team. Possibly even more helpful though, is Tag Manager’s ability to add multiple tracking scripts to a page of the website, or globally across the website. Even within a single page, Tag Manager can help you figure out which buttons, blocks, and calls to action are the most effective. Tag Manager can help track the effectiveness of a specific button on a particular page to get users to convert to a desired action.Īs you can see, Tag Manager is very useful if you have multiple calls to action across the site. ![]() For instance:Īnalytics may be able to tell you where users come from before they hit a particular page, and So, what’s all the fuss about Tag Manager for then, if Analytics stays the same? Tag Manager does offer some tools that allow website managers to track some even more granular information about user behavior. ![]() So you’ll still go to the same Analytics dashboard for user statistics if you’ve decided to add Google Tag Manager to your site - which is good! It means website owners don’t need to relearn a system to get the same information. Tag Manager offers no analytics, insights, or tracking on its own. Just like the name suggests, Tag Manager is a tool that allows website administrators more control over the snippets, integrations, tracking tools, and other scripts that run on their website when users come to visit. If you add Google Tag Manager to your site, it doesn’t mean that Google Analytics goes away. It’s not an upgrade or an improvement the two are fundamentally different. What Google Tag Manager Offersīefore we talk about what Google Tag Manager does, it’s important to distinguish it from Google Analytics. Here’s an overview of why you might want to do this, and how you can accomplish it in a timely and effective manner. Within Continuous Development Agreements, we have been helping many organizations navigate the transition from Google Analytics to Google Tag Manager. More and more of our customers are also starting to see the advantages that Google Tag Manager can provide as well, and want to start using it on their existing websites without waiting for a complete site rebuild. Everyone knows the importance of tracking user trends on their website and understands the power behind the insights Google can help provide. The value of Google Analytics is a no brainer.
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